Sales can do only as much as is feasible in an atmosphere where consumer spending is slowly drying up resulting in a slowdown in the consumer electronics sales. In a best way to improve sales productivity by using sales automation tools and by organizing focused trainings for sales force so that they could double as brand-building agent as well. To launches a new product in the market also seems to be a way by which firms are trying to attract customers. With the domestic market not faring too well, barring the defense and security sectors, organizations are turning towards exports to save the day. The companies are also using the strategy of showing their ‘human face’ in order to successfully combat the threat of Chinese companies. The primary goal audience here seems to be the SAARC countries along with Afghanistan and the African nations. To increase sales by such innovative methods as cross-selling and up-selling and by sharpening their focus on verticals that are growth-oriented.
